Design is the functional outcome of
iterative creative expression

It balances the constraints of the world with the infinity of imagination.

A design director and design lead with over 17 years of cross-cultural brand development, multi-disciplinary design, and visual communications experience. Capabilities also span design thinking, strategy, traditional and digital marketing, Content creation, Arabic typography, digital user interface and experience design, photo manipulation, Photography, and public relations. Entrepreneurial and business objective-driven, with experience setting up, leading, and growing design teams and creative/design service functions.

I started my career in 2002 as a graphic designer and have been fortunate enough to work with several local to multinational branding studios, advertising agencies, digital agencies & media companies in the Middle East, Including Ogilvy, MindShare, Geo TV Network, ARY Digital Network, Samaa TV, CNBC, Zoom Creative Riyadh, and SKY NEWS ARABIA the largest media company in the Middle East and Asia region.

The design is Beautiful. Clear. Purposeful.


Syed Aiyazuddin  © 2023